City Circles Madrid

In September 2017, 16 students from the Design Academy Eindhoven started the City Circles research program in Madrid. According to the program and welcomed by DIMAD, they explored 1km diameter circle around Matadero in search of new stories and inspiring elements. Coming from many different places in the world, the students all approached their projects differently; collecting information, gathering material, looking for patterns, talking to people, etc.

City Circles Madrid project organization: Central de Diseño, di_madSoledad Hernández: president of DIMAD. Victoria de Pereda: executive board of DIMAD, coordination and facilitator. Concha Moreno: Management. Di_mad team: Valentina Volpato, Yetta Aguado, Raquel Ibáñez, Jonathan Estrada, Pablo Díaz.

Website with the projects can be found here. 

Flooded Utopia - Pierre Castilogna

Madrid is located at an altitude of 600 meters as one of the highest cities in Europe. It is therefore unlikely that it will ever overflow in the future and residents are not prepared for it. The absurdity of this scenario was an incentive for Pierre to investigate what opportunities a flood would offer to the city. He immersed himself in the history and geography of the circle and presented this unlikely scenario as a tangible possibility. How could a flood in Madrid lead to a new world, a Utopia? Flooded Utopia consists of a “Flood Manifesto”, which describes how life would change in the circle when the water hits, and “Chalupa”: a collapsible boat, specially designed for the inhabitants of Madrid.

Urban Edge - Michela Segato

Fourth-year Design Academy Eindhoven student Michela Segato researched the identity of the site during City Circles by looking at physically present boundaries in architecture. She collected and categorized it and noticed that there were moments where these boundaries seemed to collide with one another and then suddenly fuse with fuse with the environment. Michela was touched by the details and the many layers of information hidden in this. She designed refined objects to perceive these boundaries in a sensory way.

Papa Populi - Pauline Wiersema

During the research phase of City Circles in Madrid, Pauline became intrigued by the feeling of powerlessness that played among some residents. They felt they could change little to nothing in their environment. For Pauline, this symbolizes a growing group in society that does not feel heard or represented by the media and politicians. They feel frustrated and powerless. Pauline decided to call this phenomenon PPS: the Powerless Potato Syndrom. To counterweight this, she developed an accessible and individual protest method. It enables users to tackle his or her feeling of powerlessness individually. Pauline set up an ironic campaign for the rounder potato to show how it works. This is how Papa Populi encourages the inhabitants in the circle to stand up for their ideals; whether it is greener grass, equal rights or round potatoes.


FLOW workshop

The Flow workshop was a three day assignment part of the City Circle Madrid program. This was an academic exchange between Design Academy Eindhoven students and students from four other Madrid based schools.

The students kicked off the workshop by establishing six teams. In order to broaden the view on the topic of flow the students first enganged in a session of socratic dialogues, which are discussions about moral and philosophical topics.This input lead them to explore the area of the city circle from a new perspective.

Using diverse research methods the students went into the circle and came back with inspiring findings. The final challenge was to translate these findings into performances.